Pharmacy Marketing Resources

5 Free Resources for Marketing your Community Pharmacy in the New Year

Looking to enhance your marketing efforts for your independent pharmacy in 2017?

Here are 5 free tools to get you started on the right foot:


Engage your patients and customers on a regular basis with email communications. MailChimp is completely free for up to 2000 subscribers and then plans start at only $20 per month. And it’s super easy to use! Create visually appealing, mobile phone-friendly messages in no time.

Email and eNewsletter topics could include weekly promotions, store events, health and wellness tips, medication reviews, customer testimonials, and nutritional advice. Placing your pharmacy’s information in your customers’ inboxes will keep your pharmacy top-of-mind. And offering special incentives, such as email-only coupon codes, will ensure your customers are reading your messages!



Want to design visually appealing flyers, presentations, thank-you cards, social media graphics, and email graphics without having to learn a complex graphic design program? Canva was designed for you, the non-designer! Canva makes it quick and easy to design and customize your own documents, social media posts, infographics, event flyers, and even internet ad graphics! It’s completely free and royalty-free images are only $1!

Canva is the perfect tool for making your email communications stand out and look professional. Design a custom branded email header, special ad promotions, and custom email graphics in no time. The professional look and feel of your communications will make your pharmacy stand out in the eyes of your target audience.


Pexels and Pixabay

Speaking of royalty-free images, check out the thousands of photographs and images available on Pexels and Pixabay! All image downloads are completely free, though donations are appreciated.

Don’t risk using a copyrighted image in your promotions. You’ll be amazed at how creative you’ll feel and how professional your pharmacy’s image will be by using the high quality images found on these sites.

Pexels and Pixabay

Survey Monkey

Wish you had more customer feedback? Develop and deploy simple customer satisfaction surveys for free on Survey Monkey. Upgrades are available that enable additional analytics but the free version gives you the ability to create a simple 10-question survey that can be distributed on your pharmacy’s website, in your email communications, or on your social media profiles.

Take advantage of Survey Monkey’s survey templates. The Customer Satisfaction Survey template includes great questions, such as: ‘How likely are you to refer our pharmacy to a friend?’ and ‘Overall, how satisfied or dissatisfied are you with our pharmacy?’. Consider offering an incentive to increase your response rate, like a special coupon or a gift card for your pharmacy.

Survey Monkey


You know you should be managing a presence for your pharmacy on social media, but who has the time? Hootsuite provides a simple platform that allows you to manage up to 3 social media profiles at one time. Turn social media management into a weekly task that is more convenient for you – Hootsuite allows you to schedule posts. And take advantage of their auto-schedule feature, which schedules posts at the optimum time for your audience.

Our Marketing team (of two!) takes advantage of the following Hootsuite features: 1. Streams – set up streams that include search terms or hashtags (e.g., #IndependentPharmacy, Pharmacy in [Name of Your Town], #healthcare, #pharma) so that we can contribute to the online dialogue in our industry; 2. Mentions – see when someone mentions your pharmacy specifically; 3. Quick Search – see what’s trending online so you can be part of the conversation!


All of the above tools provide tons of free resources to help you get started, including tutorials and examples. Or, if you have neither the time nor the interest in doing your own marketing, perhaps you would consider hiring a local college student part-time? Most college students are well-versed in social media and would be able to learn the above rather quickly. Just make sure you proofread their writing!

Trxade is not affiliated in any way with the above resources and earns no compensation for referrals. (Our Marketing team is quite fond of them, however!)

Community Pharmacists Serve an Ever-Increasing Role

Community Pharmacists Serve an Important Role

Community Pharmacists Serve an Important Role

In honor of American Pharmacists Month, we would like to show our appreciation for community pharmacists and the special value they provide each day. While the challenges independent pharmacies face increase, so does their importance in our American communities.

The following discussion includes four ways in which independent pharmacists provide a significant benefit to our healthcare system.

Drug Compliance

Community pharmacists serve tremendous value to their patients and their patients’ physicians by assisting with drug compliance. Pharmacists can help their patients better adhere to their medication regimens by providing greater information on their prescriptions and known side effects, by implementing unique medication packaging, by having their doctors use electronic scripts, and by providing services such as compounding and prescription delivery.

Another way to enhance patient compliance is by implementing a prescription synchronization system, such as SyncRx. Developed by an independent pharmacy owner, Jason Turner, SyncRx places patients who take regular medications, such as diabetic patients and those suffering from heart disease, on a synchronized schedule for prescription refills. A monthly schedule provides convenience to patients and streamlines the pharmacy schedule and is proven to improve patient outcomes.

Drug compliance is a crucial component of treatment and therefore, pharmacists can plan a pivotal role in the health of their patients.

Health and Wellness

With a growing desire for health and wellness products and services, community pharmacists are in a unique position to be seen as local wellness experts. Peter J. Larkin, president and CEO of the National Grocers Association, has some interesting points about expanding the role of community pharmacists in the retail grocery setting.

In an article published by Larkin in April 2016, he cites a recent Accenture report that forecasts that the consumer healthcare market will grow by almost 50 percent to $737 billion over the next five years. “The trend to a healthier lifestyle, along with an aging population, has prompted retailers to expand their health and wellness offerings and in-store programs,” he states.

Larkin continues by discussing a recent consumer trends study, conducted on behalf of the National Grocers Association by Nielsen, that shows that nearly half of respondents who primarily shop at an independent supermarket reported a there was a pharmacy within the store. “This reinforces a broader retailing fact-of-life: today’s full-service supermarket is thought of as not just a store, but also as a community resource for food, prescriptions and much more,” says Larkin.

“While supermarkets of all sizes are trying to capitalize on the health and wellness uptick, independent supermarket operators are in a unique position to make the most of this movement through the relationships they have already created with local health care specialists, including community pharmacists.”

According to Larkin, about one-third of the nation’s retail prescription medications are dispensed by community pharmacies, of which approximately 8,000 are in grocery stores.

“Similar to independent supermarket operators, with their strong community roots and deep understanding of what their customers want, community pharmacists are able to provide traditional and expanded pharmacy services to meet the desires and expectations of current and potential patients”.


The Association of American Medical Colleges projects that by 2020, there will be more than 91,000 fewer doctors than needed to meet demands for patient care. Pharmacists can provide greater access to care for patients in rural or medically underserved areas.

“Enabling pharmacists to more fully utilize their education, training and expertise, and be more integrated into the patient’s health care team will also improve health outcomes and greatly benefit specific populations with chronic disease; including those with diabetes and cardiovascular disease,” according to NCPA.

“Small, independent community pharmacies are often located in rural or highly-urban areas, where larger, chain stores might not be as willing to locate,” according to NCPA. “Community pharmacists can play a continually increasing and integral role in bringing access to care to those areas of the country, and beneficiaries, who need it most.”

Cancer Care

Community Pharmacists provide an increasingly important role for cancer patients and the oncology physicians who treat them.

In an interview with Pharmacy Today, Community Pharmacist Jennifer Riss, PharmD, and Pharmacy Manager at Cub Pharmacy near Minneapolis, understands how difficult it is for many patients with cancer to understand their often-complex medication regimens. “Patients often go from never having taken medication to requiring several,” she said. “I make sure the patient ultimately understands the medication regimen and knows what to expect in terms of side effects and how drugs interact. The more the patient knows, the more empowered and more successful they will be in taking their medications.”

Riss knows that even though patients may have received instructions about their medications at the clinic or hospital, she believes it is important for the community pharmacist to reaffirm those instructions. “Many of these patients are overwhelmed; we should not assume they’ve received the information before their pharmacy visit,” explained Riss.


In conclusion, Trxade commends our independent pharmacists and pharmacy owners for all that they do to improve the health and lives of their patients. Because of their expertise and commitment to quality care, the entire American healthcare system benefits.